Alex sent us a great comment on Twitter 10 Psychological Insight that I wanted to address here: “Great article but I don’t think it gets to the core concern: how can it be used to boost my practice? I can tell my client all that everyone is on Twitter and we should be Tweeting, but [...]

Word of mouth is incredibly important to all businesses. But do you know which method of word of mouth is used the most?

Traditional advertising stalwarts, the yellow pages and print media continue to decline. Dr Lynella Grant, author of “Yellow Page Smarts”, makes the point that relying on just yellow pages is no longer safe as over half of all customers now go to the internet first to find information, even for local services. So is it [...]