Welcome to MHP Institute Blog. Our aim is to offer mental health professionals valuable marketing tips and psychotherapy news, helping them stay updated and ultimately draw in more clients. Would you like to enter to win a one year MHP License click on “click to enter” top right hand side. We received another great comment [...]

In “Experiencing a Client Shortage?” our most watched Therapist Tip video, we examined the increasingly complicated therapist marketing world. The solution to all the clutter was surprisingly simple. If you haven’t watched this 2 minute video yet you can watch it at Therapist Marketing Tip #7. So when any movie or video is popular what [...]

In an excellent article called “Build your digital footprint in a hub and spoke model” Drew McLellan suggests everyone needs a hub that all their online and offline content point back to. He explains how using a hub/spoke model will increase your visibility on the web. A therapist being found by new clients on the [...]

All the keys to captivating online marketing are found in Danny MacAskill – “Way Back Home” bike trials video. A bike video may seem like a strange place to find the ingredients to outstanding marketing. However this video truly succeeds in capturing peoples interest and then ultimately their loyalty. The primary online contact point for [...]

Therapist Tip #3 Therapist Tip #2 (Watch: Is your website chasing away clients?) suggested you take an impartial look at the copy on your website.  If it doesn’t effectively connect and inform those who are visiting you may want to consider some changes. You could edit the content, to make it easier to read and [...]

With a large percentage of people searching the internet for health information your website is now a key point of contact with potential clients. Make sure the message on your website is drawing them to you, not chasing them away. Therapist Marketing Tip #2 Try viewing your front page from a potential client’s perspective, ideally [...]

Did you know studies show over 70% of people checking out a health care practitioner online before booking an appointment?    The importance of the web to all businesses means there has been huge amounts of research in to how people interact with a website.  From these studies there are now established practices surrounding web usability.  [...]