In an excellent article called “Build your digital footprint in a hub and spoke model” Drew McLellan suggests everyone needs a hub that all their online and offline content point back to. He explains how using a hub/spoke model will increase your visibility on the web. A therapist being found by new clients on the [...]

With a large percentage of people searching the internet for health information your website is now a key point of contact with potential clients. Make sure the message on your website is drawing them to you, not chasing them away. Therapist Marketing Tip #2 Try viewing your front page from a potential client’s perspective, ideally [...]

Did you know studies show over 70% of people checking out a health care practitioner online before booking an appointment?    The importance of the web to all businesses means there has been huge amounts of research in to how people interact with a website.  From these studies there are now established practices surrounding web usability.  [...]