We received another great comment on my attention grabbing post on Twitter. Tamara G. Suttle (AllThingsPrivatePractice.com) wrote: “Hi, Kelly. Thanks for addressing this topic. Elizabeth and Juliet have it right here (in the comments section). I think you are confusing the tool with the necessary skills to use it. Yes, therapists need to have a marketing [...]

Alex sent us a great comment on Twitter 10 Psychological Insight that I wanted to address here: “Great article but I don’t think it gets to the core concern: how can it be used to boost my practice? I can tell my client all that everyone is on Twitter and we should be Tweeting, but [...]

In “Experiencing a Client Shortage?” our most watched Therapist Tip video, we examined the increasingly complicated therapist marketing world. The solution to all the clutter was surprisingly simple. If you haven’t watched this 2 minute video yet you can watch it at Therapist Marketing Tip #7. So when any movie or video is popular what [...]

  What should you do if you are experiencing a slowdown in your practice?  Are you continually seeing unbooked appointment times?   Is your schedule not filling up as far ahead as it used to?  What should you do? Should you be searching out the latest internet marketing guru? What about a complete website overhaul?  Should [...]

In an excellent article called “Build your digital footprint in a hub and spoke model” Drew McLellan suggests everyone needs a hub that all their online and offline content point back to. He explains how using a hub/spoke model will increase your visibility on the web. A therapist being found by new clients on the [...]

All the keys to captivating online marketing are found in Danny MacAskill – “Way Back Home” bike trials video. A bike video may seem like a strange place to find the ingredients to outstanding marketing. However this video truly succeeds in capturing peoples interest and then ultimately their loyalty. The primary online contact point for [...]

Therapist Tip #3 Therapist Tip #2 (Watch: Is your website chasing away clients?) suggested you take an impartial look at the copy on your website.  If it doesn’t effectively connect and inform those who are visiting you may want to consider some changes. You could edit the content, to make it easier to read and [...]

I just came across a helpful article with some ideas of how to overcome the “holiday showdown” One of their points was to get out and share your holiday survival strategies during this time when many people are in need. They suggested to host a teleseminar, host a workshop or ask to speak at a [...]

Word of mouth is incredibly important to all businesses. But do you know which method of word of mouth is used the most?

Traditional advertising stalwarts, the yellow pages and print media continue to decline. Dr Lynella Grant, author of “Yellow Page Smarts”, makes the point that relying on just yellow pages is no longer safe as over half of all customers now go to the internet first to find information, even for local services. So is it [...]