Welcome to MHP Institute Blog. Our aim is to offer mental health professionals valuable marketing tips and psychotherapy news, helping them stay updated and ultimately draw in more clients. Would you like to enter to win a one year MHP License click on “click to enter” top right hand side. We received another great comment [...]
Posts Tagged ‘marketing’
In “Experiencing a Client Shortage?” our most watched Therapist Tip video, we examined the increasingly complicated therapist marketing world. The solution to all the clutter was surprisingly simple. If you haven’t watched this 2 minute video yet you can watch it at Therapist Marketing Tip #7. So when any movie or video is popular what [...]
What should you do if you are experiencing a slowdown in your practice? Are you continually seeing unbooked appointment times? Is your schedule not filling up as far ahead as it used to? What should you do? Should you be searching out the latest internet marketing guru? What about a complete website overhaul? Should [...]
In an excellent article called “Build your digital footprint in a hub and spoke model” Drew McLellan suggests everyone needs a hub that all their online and offline content point back to. He explains how using a hub/spoke model will increase your visibility on the web. A therapist being found by new clients on the [...]
All the keys to captivating online marketing are found in Danny MacAskill – “Way Back Home” bike trials video. A bike video may seem like a strange place to find the ingredients to outstanding marketing. However this video truly succeeds in capturing peoples interest and then ultimately their loyalty. The primary online contact point for [...]
Therapist Tip #3 pointed out you how you should consider adding a newsletter sign-up form to your website. As this video reveals, you could gather numerous addresses but not immediately get new clients.
With a large percentage of people searching the internet for health information your website is now a key point of contact with potential clients. Make sure the message on your website is drawing them to you, not chasing them away. Therapist Marketing Tip #2 Try viewing your front page from a potential client’s perspective, ideally [...]
Word of mouth is incredibly important to all businesses. But do you know which method of word of mouth is used the most?
Traditional advertising stalwarts, the yellow pages and print media continue to decline. Dr Lynella Grant, author of “Yellow Page Smarts”, makes the point that relying on just yellow pages is no longer safe as over half of all customers now go to the internet first to find information, even for local services. So is it [...]
In part one and two of “Is it possible for a cookie to bring in a stream of clients?”, Kelly Ross, Director of Therapist Marketing at the MHP Institute had fresh perspective on the challenges but also the potential of therapist marketing. The general feedback we received was “I know I need to do some [...]