Alex sent us a great comment on Twitter 10 Psychological Insight that I wanted to address here:
“Great article but I don’t think it gets to the core concern: how can it be used to boost my practice?
I can tell my client all that everyone is on Twitter and we should be Tweeting, but I can’t pinpoint why. Why would anyone listen to us?
A better statistic would be what percentage of users search for things they are looking for on Twitter…That will give Twitter instant credibility and bump up its importance in the SEO world because now we know people are searching for our services on Twitter. I do not have that statistic, do you?
I have an increasingly hard time trying to justify our Twitter efforts without showing some return on investment.”
This is exactly the question I approached in Experiencing a Client Shortage? THE SEQUEL. My view could be best summed up by: “If a tweet is tweeted and no one opens it, is that really marketing?”
Given my research and usage in my opinion Twitter is not an effective marketing tool for psychotherapists. I would suggest a therapist could spend their time and money in many other areas that would bring a greater return that Twitter. Here are a few examples:
- Obtain a professional logo that uniformly appears on business cards, stationary and website.
- Have an attractive and functional website built.
- Connecting with referral sources.
- Create and offer some kind of seminar to the public.
- Effectively maintain contact methods specifically phone answering and e-mail.
To give you an idea of what is involved in properly utilizing Twitter I will use MHP Institute Twitter feed (@MHP_Institute) as an example. Our feed offers mental health professionals valuable marketing tips and psychotherapy news. I would estimate this takes close to 2 hours every week to maintain. Building up a proper list that isn’t full of spam followers requires constant management. I presently use 5 separate programs (4 free, one paid) to handle the required tasks for our account. I would suggest an intermediate level of marketing and internet knowledge is required for all this.
While I don’t believe it is effective for therapist to use Twitter for marketing I am not saying do not be involved in Twitter at all. The way I think a therapist could approach Twitter is as a source of information and conversation with others involved in this field. In this approach, Twitter is more of a hobby and less of a marketing initiative. I am always interested to hear other opinions, so feel free to comment below.
Also, here are a couple posts that apply to this topic: